SEO, or Search Engine Optimization, is the process of improving your website’s visibility on search engines like Google. It's essential because higher visibility means more traffic to your site, which can result in more leads, conversions, and ultimately more revenue for your business.

SEO is a long-term investment, and results typically start showing within 6-12 months (any business that offers less than a 6-month timeline is typically using black-hat SEO strategies). However, this can vary depending on your industry, competition, and the SEO strategy we implement.

Organic search results are free listings that appear naturally because of good SEO practices, while paid ads are advertisements you pay for to appear at the top of search results. Organic results tend to build trust and are long-lasting, whereas paid ads offer instant visibility. In a perfect world, we recommend both SEO and Google Ads.

We conduct thorough keyword research to identify terms that your potential customers are searching for. This involves analyzing search volume, competition, and relevance to your business, so we target keywords that will drive the most valuable traffic to your site.

Absolutely! Local SEO strategies, such as optimizing your Google Business Profile and using location-based keywords, can help your business rank higher in local searches, making it easier for nearby customers to find you.

Several factors impact rankings, including the quality of your content, backlinks to your site, website speed, mobile-friendliness, and how well your site is optimized for keywords. We focus on all these elements to boost your ranking.

Regular updates are key to maintaining good SEO. We recommend reviewing and updating your content at least quarterly, but more frequent updates, especially through blog posts, can be very beneficial for SEO performance.

Yes, SEO works across virtually all industries. Whether you're in retail, services, or B2B, there’s an SEO strategy that can help your business grow by reaching the right audience.